EfficióLive!

Growth Pillar Six: Target a Global Market by Generations

Effició — Wed, 01 Sep 2010 21:05:35 +0000

Growth Pillar Six: Target a Global Market by Generations.

It’s important to remember that the CORE of marketing is your target market – the people. If you’re concentrating your efforts on your product or service only, you’ll miss the mark. The term target market is used because that market is the “bull’s eye” at which you aim . . . → Read More: Growth Pillar Six: Target a Global Market by Generations

Welcome to EfficioLive!

Effició — Wed, 25 Aug 2010 13:20:41 +0000

Welcome to EfficióLive!

Over the years Effició has created a lot of wonderful opportunities for entrepreneurs to build profitable perpetual cash-rich businesses. We’ve developed a tried and true business model that has increased incomes, established perpetual wealth and changed many lives. In a nut shell, we will continue to innovate and continue to offer . . . → Read More: Welcome to EfficioLive!

Can Your Business Execute?

Effició — Thu, 19 Aug 2010 18:42:14 +0000

by Sherese Duncan, president & CEO, Efficio, Inc.

Strategy, leadership, innovation and marketability – all are crucial to business success, but can your business execute?

Small business owners normally spend countless hours organizing business plans and marketing plans without considering if they can actually execute the plan. Creating a plan, any type of plan, should be your game . . . → Read More: Can Your Business Execute?

5 Ways to Generate Cash Quickly

Effició — Tue, 10 Aug 2010 10:29:16 +0000

by Sherese Duncan, president & CEO, Efficio, Inc.

1. Start your ‘stay in touch’ campaign. If you have built a list of contacts, take the time to organize that list into categories; one for prospects, one for business colleagues and one for potential alliance partners.

Let’s start with prospects. Create a schedule to call at least five prospects . . . → Read More: 5 Ways to Generate Cash Quickly

How to Pick a Strategic Partner for Business Success

Effició — Thu, 05 Aug 2010 14:11:44 +0000

by Sherese Duncan, president & CEO, Efficio, Inc.

It would not take a lot of energy to look around and find all kinds of information on small business help, small business resources, small businesses coaches and the solutions those people can actually do to help improve your small business.

What is a “strategic partner”? A strategic partner is . . . → Read More: How to Pick a Strategic Partner for Business Success

Growth Pillar Five: Learn Buying Behavior

Effició — Mon, 02 Aug 2010 20:51:56 +0000

Growth Pillar Five: Learn Buying Behavior.

Why? Because buying behaviors lead to motivation to buy.

It’s not enough to communicate features and benefits; you need to understand what motivates your target to buy your solution. Understanding buying behaviors will help you organize a results oriented cash-driven marketing program.

Maslow’s Hierarchy of Needs: Maslow said that most people want . . . → Read More: Growth Pillar Five: Learn Buying Behavior

Opinion: “Why Young Entrepreneurs Fail”

Effició — Wed, 28 Jul 2010 17:51:18 +0000

I am always searching the Internet to find fun, new and interesting stories that I can relay to you that will provide a transmogrifying perspective on being an entrepreneur.

Here is the most recent article I found last week on Entrepreneur.com.

Why Entrepreneurs Fail by Scott Gerber…(link to article is at the bottom)

What I love about this article . . . → Read More: Opinion: “Why Young Entrepreneurs Fail”

Is Your Business Profitable?

Effició — Tue, 27 Jul 2010 11:35:09 +0000

by Sherese Duncan, president & CEO, Efficio, Inc.

Profitability is a company’s ability to efficiently generate cash or earnings above and beyond its cost of doing business. I want to help you understand some basic profitability terms to help you determine how much earnings you take in from the business infrastructure you have built. Next, I will . . . → Read More: Is Your Business Profitable?

It’s Time to Move Into your “Discomfort Zone”

Effició — Thu, 22 Jul 2010 17:18:46 +0000

How are you doing with your transmogrification? Are you moving forward at a rewarding rate or do you have to slow things down? Is your business life visibly changing the way you want it to or are you still stuck with the same old problems? . . . → Read More: It’s Time to Move Into your “Discomfort Zone”

Don’t Fly by the Seat of Your Pants!

Effició — Tue, 13 Jul 2010 16:16:53 +0000

We often hear entrepreneurs say how fun owning a business is. We also hear them say, “It’s a lot of work, but no pain no gain, right?” Entrepreneurship, for some, is their passion, whereas for others, it has become just another J-O-B. And those with entrepreneurship in their blood feel they could do it forever. But will they? . . . → Read More: Don’t Fly by the Seat of Your Pants!